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You are here: Home / Finance / 10 Terrific Tips for Developing Your Personal Brand in 2019
10 Terrific Tips for Developing Your Personal Brand in 2019

10 Terrific Tips for Developing Your Personal Brand in 2019

September 3, 2019 By Cade Hildreth Leave a Comment

In a world where the power of branding dominate the landscape, we’ve all become aware of the importance of developing a personal brand. With the rise of entrepreneurial figures like Gary Vaynerchuk, it is clear we are living in a new era.

A personal brand is the way that you display yourself to the outside world. Whether you are looking to positively impact the world, attract a following on social media, or improve your chance of landing a big job, creating a cohesive personal brand will help significantly.

With huge numbers of people now tuning in to social media platforms such as Facebook, Instagram, and Snapchat on a daily basis, there is ample opportunity to create a following around yourself and your interests.

Although it may seem daunting to begin the process of setting up your personal brand, you shouldn’t worry. If you follow this series of tips, you’ll be well on your way to gaining your first followers.

If you are interested in learning more about personal branding and how to do it successfully, continue reading this article for 10 powerful tips to help you on your way.

1. What Do You Stand For?

There is one question that you should ask yourself when it comes to developing your personal brand: is it authentic?

Your personal brand needs to be about you and your thoughts and opinions of the world. There cannot be a divergence between your personal thoughts and opinions and how you portray yourself externally.

If there is, you will find it difficult to maintain a consistent personal brand in the long-term.

This means that you need to ask some questions about yourself and what you want to stand for.

Perhaps one of the better ways of thinking about this is asking yourself, “what do I want to be known for?”

This simple question will allow you to begin building ideas and concepts for how to approach your personal brand.

2. Find Your Niche

In a congested media landscape, it is important to stand out. This means that finding your unique selling point is crucial to the success of your personal brand.

Try and think about the industry that you wish to work in. How can you differentiate yourself from your competitors?

Once you can answer this question, you will be on the way to creating a robust personal brand.

Remember, extraordinary is by definition, “extra ordinary” or “beyond ordinary.” Identify what will make you stand out and embrace it fully.

If you need inspiration on how to do this, Todrick Hall is one of my favorite examples.

3. Use Video Content

Having a personal touch is an essential part of developing your personal brand. Essentially, your followers are buying into you like a product, because of the way that you present yourself to them.

This is why video content forms such an important part of personal branding.

Statistics have increasingly highlighted the fact that video content is a highly successful way of creating engagement with an audience.

In fact, 32% of marketers say visual content is now their most important outlet.

Use this to your advantage to build your brand.

4. Prioritize List Building

Data has become one of the hottest commodities in the 21st century. Collecting data allows you to gain direct access to a captive audience that is interested in hearing more from you.

As described by Russell Brunson, a smart entrepreneur and founder of ClickFunnels, there’s three types of traffic:

  1. Traffic You Don’t Control – Examples of this are blog traffic, organic social media traffic, etc.
  2. Traffic You Control: This is traffic you can tell where to go, usually via paid methods, such as Google Ads, Facebook Ads, or  Instagram Ads.
  3. Traffic You Own: This is the best kind of traffic and the end goal for building a personal brand. Examples of this traffic are email lists, subscribers, and followers who you can contact without having to pay.

When building a personal brand, you should be list building, that is, accumulating traffic that you own.

5. Appearance Matters

First impressions aren’t everything, but they are helpful. This means that putting in a few minutes to brush up your appearance can be helpful, and when appropriate, hitting the gym to stay in shape.

While I wish it wasn’t the case, the human brain does respond to fit and attractive people. It’s hard wired in us. As shared by Helen Fisher, a biological anthropologist who studies attraction at the Kinsey Institute, “When you see an attractive person, the left ventral tegmental area of the brain becomes active and will pump out dopamine.”

Plus, if you’re proud of your appearance, it will help you to deal with any haters online.

6. Consistency is Important

This is a really important point for people looking to build their personal brand through online content and videos.

You must try and regularly treat your audience to a regular flow of content. This could be LinkedIn updates, social media posts, or YouTube content.

If you don’t provide content on a regular basis, the audience won’t be looking to you for it.

7. 10X Your Activity

While it can be tempting to try to put out perfect content, without a large volume of content, few people will know about you. That means you won’t positively impact the world.

The best way to get to know is to operate at 10X, which is a principle taught by Grant Cardone, who is a world-class real estate investor, speaker, social media influencer, and author.

As stated by Grant, “The 10X Rule says that you should set targets for yourself that are 10X greater than what you believe you can achieve and take actions that are 10X greater than what you believe are necessary to achieve your goals.”

8. Dominate Social Media

It almost goes without saying that social media should be a central part of your personal brand. It will allow you to reach a large audience at a rapid rate.

While most people have their favorites, all of the social media platforms matter.

Dominate a few of the big ones first and then expand from there. The platforms with the best organic reach and the best paid reach are always evolving.

Be nimble, be a mad scientist, and test variables of your content across each platform.

9. Double Down on Your Strengths

If you have a particular skill, talent, or hobby, take full advantage of it. These are the areas where you will be able to provide some added value to your audience.

Focus on displaying these strengths to your audience, rather than trying to focus on improving other aspects of yourself.

10. Practice That Elevator Pitch

Social media has led to shortened attention spans among consumers, internet users, and the  public.

This provides a unique challenge for introducing people to your personal brand.

If you cannot clearly state why someone should follow your brand in 30 seconds or less, then you need to continue practicing.

This exercise will help you define yourself, and how you wish to be seen by others.

Developing a Personal Brand is an Exciting Challenge

Although it can feel daunting, developing a personal brand is one of the most exciting things that you can do.

It will provide you with a focus and an increased sense of self. It will let you share your unique knowledge and life lessons with the world. This can be extremely liberating in an era of rising pressure to conform with the rest of society.

Use these tips to help develop your brand, and let us know in the comments about how they have helped you.

Let’s Get Connected

P.S. Above all else, I value community and connection, so let’s connect Instagram (@CadeHildreth). This will let me share in YOUR world too.

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“As an LGBTQ+ entrepreneur, real estate investor, former USA Rugby Player, and fitness fanatic, I’ll teach you what your parents and teachers should’ve taught you, but didn’t know themselves.” -Cade Hildreth

Want to know what I learned making my first few million? Subscribe here.

Or, listen to Cade’s articles on the go as a Podcast.

Because it’s the New Year, let’s talk about ch Because it’s the New Year, let’s talk about change...

For a long time, I’ve thought about top surgery. I remember when I was 6 or 7 years old when I wanted to run around outside on a hot, sunny day with my shirt off…and I first saw my parents… hesitate. Ughh. 

It wasn’t their fault but I still remember that heart wrenching feeling. To their credit, they ultimately said, “Ok, go do it!” While I did “do it”, I remember the feeling of shame that crept in.

Over the years, being in affirming sporting/rugby circles helped suppress the urge to get top surgery, but it never quite “stayed down.”

So last summer I got keyhole #topsurgery. I’ll talk about recovery in another post because it was definitely weird to not strength train for months.

But in THIS post, I want to share two things:

1. I am SO grateful to my wife Erin for being the supportive and growth oriented partner that she is. 🥰🙏❤️ 

She is now following her call to get a divinity degree and she’s already working in ministry as a Pastor in Training at an incredible, inclusive Presbyterian church here in Virginia. I am grateful to her for supporting me as I become more and more of who I am—and I’m enjoying watching her do the same! Love you, babe!

2. Second, I’m grateful to get to share who I am with my family. This summer we took a trip to Madden’s resort in MN to celebrate my parent’s 50th wedding anniversary. (It was actually their 52nd, because we had to postpone it twice due to Covid.)

I was nervous to be in the pools and lakes around them, but I could feel it was my only choice because I knew I wanted them to “know me”. And, how could that happen if I “hid me”?

Ultimately, I have to tell you…it was freeing to be me, as I am, who I am. 

I had the BEST time splashing around and biking and goofing around with my wife, niece, nephew, & sister. 🌊🏖🐟

So, I suppose, this is a gratitude post to thank those who have supported me over the years as I become more and more of who I am. 

Top of that list is my wife, Erin, but there are countless others. ❤️

If you’re reading this, thank YOU for being one of those people in my life too. I am deeply grateful. 🥹
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#lgbtqfamily #nonbinary
How to set a boundary? 🤔 . . . . #lgbtqia #lgb How to set a boundary? 🤔 
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#lgbtqia #lgbtqcommunity #emotionalhealth
What do you do if you’re telling a past story ab What do you do if you’re telling a past story about someone who has transitioned? 🤔 Share a 💯 if you agree ➡️🏳️‍⚧️🏳️‍🌈
7 things I got clarity on in 2022: 1. Good and b 7 things I got clarity on in 2022: 

1. Good and bad are labels. All things are experiences. 

2. Maturity is taking full responsibility for oneself. 

3. Having a loving, conscious relationship with myself is a core value. 

4. Emotions do not mean that anything has to be done. 

5. When I am in congruence with what I want, I have it. 

6. I have permission from myself to stop doing anything that doesn’t lead to my peace and empowerment. 

7. Stepping toward emotions and being able to feel them is a superpower. It determines the quality of my life. 

(Are there any above that you’d like me to further explain?)
 
Most importantly, which # above resonates with you? ⬆️

Happy New Year, y’all! 🎊🥳
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#lgbtqcommunity #lgbtqiaplus #lgbtsupport #nonbinary #trans #selfgrowth
Interview with Jenny Nguyen, Founder of the Sports Interview with Jenny Nguyen, Founder of the Sports Bra—The World's 1st Bar to Only Play Women's Sports - shorturl.at/doGHZ

I'm excited to introduce you to today's #podcast guest, Jenny Nguyen, who is a professional chef, elite athlete, and entrepreneur.

I invited Jenny onto the podcast because she has done something extraordinary that is long overdue: She has opened up a sports bar that exclusively plays women's sports!

Despite extensive research, Jenny hasn't found another sports bar worldwide that ONLY plays women’s sports.

Given that it's nearly 2023, this is mind-blowing. As a lifelong athlete, I find her vision compelling and inspiring.

Aptly called the "The Sports Bra", the venue is putting Jenny's culinary skills on display alongside women's sports worldwide.

The Sports Bar has taken its mission a even further by partnering with and elevating other local, women-owned businesses.

Specifically, it:

1. Sources its grass-fed beef from @CarmanRanch, an ranch run by Cory Carman, a third gen rancher out of Wallowa, Oregon).

2. Sources its alcohol from Freeland Spirits, an all-women owned and operated distillery out of NW Portland.

3. Has furniture built by @girlsbuild_org, a non-profit organization headed by @ktmhughes in Portland, OR, that teaches carpentry and construction skills to young girls as a path to empowerment.

Since opening the Sports Bra this April, people have come from ALL over the U.S. and the world to experience it—including many professional female athletes.

To learn more about Jenny as she makes history, features women's sports, and elevates women-run businesses, listen to the episode here:

shorturl.at/doGHZ

Or, you can check out the Sports Bra at:

@thesportsbrapdx
TheSportsBraPDX.com/

Have you heard of the Sports Bra or been out to experience it in person?

#lgbtqiaplus #womenownedbusiness #lgbgtqia #lgbtqcommunity #womenssports #womeninsport
Over this recent holiday stretch, we… - enjoye Over this recent holiday stretch, we… 

- enjoyed some quiet time at home
- got a sauna delivered (but not yet installed)
- decorated for the holidays
- baked a bunch
- visited our favorite farm
- did some sight seeing
- and perhaps, most importantly, survived the cold snap along with our feather friends (who lived in the garage for a few days so we could heat them with a space heater) 🥶🐔

How have the holidays treated you…and did you get hit by the winter storms? ❤️🎁☃️❄️
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