CrossFit, founded and lead by Greg Glassman as CEO, is one of the biggest brands in modern sport. In the last 72 hours, the CrossFit, Inc. brand has plummeted from its lofty status of generating an estimated $100M in annual revenue to crashing and burning.
The reason? The brand’s CEO released a racist and rude email on Friday, June 5th, followed quickly thereafter by a racist tweet only 24 hours later on June 6, 2020. [Read more…] about CrossFit’s CEO, Greg Glassman, on Black Lives and COVID-19